Avoiding Cat-astrophy: How to Engage Cat Caregivers in Lifelong Care

Have you noticed a decline in feline veterinary visits at your clinic? If so, you’re not alone. Although dog owners may seem to have no problem bringing in their pets for their annual and semiannual visits, sometimes it can feel like you need to coax your cat caregivers to pursue more consistent appointments and lifelong care. But in the long run, this may not be surprising. Pet caregivers have different needs and concerns that vary depending on their pet’s species. When you understand how a cat caregiver’s mind works, and what they value and look for when it comes to their precious pet’s care, then you have the chance of gaining a client for life. This session will help you understand how to communicate with cat caregivers. You will learn how to help them feel more comfortable and taken care of at your practice. And you will help them better understand the needs and reasons behind more regular visits for their furry friend’s overall preventive care.

Learning Objectives

After attending this webinar, participants should be able to:

• Explain the difference in mindset between dog and cat caregivers.
• Set marketing goals to market specifically to feline caregivers.
• Create communication strategies to effectively communicate to feline caregivers in the exam room.
• Deploy retention strategies to increase feline patient retention.
• Identify tools to aid in the reputation management process.

©2025 Boehringer Ingelheim Animal Health USA Inc., Duluth, GA. All rights reserved. US-PET-0815-2025-A

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Speaker Bios

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