Advertising Opportunities
The AAFP represents more than 4,500 veterinary professional members who practice feline medicine.
We support members in improving the health and wellbeing of cats through high standards of practice, continuing education, and evidence-based medicine.
In the last five years, membership has increased by 15%—illustrating the impact AAFP resources, education, and programs have had on the practice of feline medicine.
The Feline Practitioner Quarterly Magazine
The Feline Practitioner is mailed directly to our members in North America, with electronic access to all members—providing best-in-class content and design that informs and educates feline practitioners.
Produced quarterly, The Feline Practitioner is a valuable asset and resource for member news, trends, medical articles, CE articles, case studies, tips, and more. Make sure your company is included when AAFP Members read their go-to resource.
Ad Guidelines
Format:
The required file submission format is composite PDF v1.3 (Acrobat 4.0 compatible). If possible, submitted files should conform to ISO 15930-1: 2001 PDF/X-1a file format standard. Non-standard, application, or native file formats are not acceptable.
Layout:
- Page size: must conform to specified publication trim size on the previous page
- Page bleed: must extend minimum 1/8" beyond trim for page head, foot, front
- Safety margin: type and other non-bleed content must clear trim by minimum 1/4"
Color:
- Color space must conform to print specifications for the title–grayspace or CMYK space for process color printing.
- Total Area Coverage (TAC) for black or dark elements or for black areas within color images should not exceed 300%; exception: TAC should not exceed 325% for small non-critical areas that carry no significant detail (for more details, visit catvets.com/TFP-TAC).
Please direct all questions to magazine@catvets.com.
Sponsorship Opportunities
The AAFP currently has many different types of sponsorship opportunities available to meet the needs of your company. The AAFP will work strategically with your organization to create a sponsorship package customized to your needs so your company will excel while the association simultaneously thrives.
Partnership Sponsors: The AAFP offers industry-level sponsorships on a personal level. Our partnership sponsorship opportunities include a multitude of sponsored items at our Annual Conference and throughout the year. Our Chief Executive Officer will personally work with you to create a sponsorship package that incorporates your company’s mission, needs, and business goals.
Cat Friendly Practice® (CFP) Program Sponsors: Our distinguished CFP Program is designed to elevate the delivery of feline veterinary care. Sponsorship opportunities for this member-exclusive program are limited to a number of partners who support the CFP goals and program. CFP partner sponsorships are directly allocated to educating veterinary practices, and the public, as to how to decrease stress associated with veterinary visits and improve the standard of feline care. This sponsorship also includes the Cat Friendly Certificate Program.
Individual Sponsors: The AAFP’s individual sponsorships include a one-time specific sponsorship, but we find that many of our individual sponsors later go on to support additional upcoming projects. Some of the individual sponsorship opportunities include conference speakers, meal functions, client brochures, and webinars.
Advertising Opportunities
With a combined 5,100+ members and team member subscribers at year's end of 2022, the AAFP has a direct connection to feline veterinary professionals practicing primarily in North America, South America, and some internationally. Our members are provided with robust benefits and resources designed to keep them well-informed about the latest scientific developments in feline medicine. Our feline-specific publications are recognized for their superior quality. Through advertising in our reputable publications, your company will be recognized as a reliable organization by over 4,200 members.
Feline Weekly: This news aggregate service delivers timely feline industry-focused and association news directly to AAFP Members’ inboxes every Tuesday. This publication keeps members up-to-date on the latest trends, research, articles, and resources in feline medicine as they become available. This publication also includes news feeds from consumer publications in an effort to keep members informed about what cat owners are reading. In addition to over 4,200 members receiving this publication, each member can also choose up to three additional team members, expanding the distribution. Visit the Feline Weekly website for more information.
Exhibitor Opportunities
The AAFP hosts feline-focused continuing education at the well-recognized AAFP Annual Conference. In 2023, we had an attendance of 1,888 veterinary professionals, exhibitors, and guests both in-person and online (as of Dec. 2023, which will increase through May 2024). Our attendees are looking for new products and improved solutions to offer in their practice, and the best way to communicate with them is through the exhibit hall which sells out every year. You will see attendees at every refreshment break, lunch, and the Exhibitor’s Happy Hour Reception. In addition, all registered exhibitors receive full hot meals, and CE is also included for veterinarian exhibitors. To learn more about the AAFP’s exhibitor opportunities visit the Education Conferences webpage, contact our Conference Specialist, Kathy LaMastra, or call us at (908) 359-9351.
Digital Opportunities
The Journal of Feline Medicine and Surgery (JFMS) is the official journal of the International Society of Feline Medicine and the American Association of Feline Practitioners. In January 2023, the JFMS became an open-access publication. There are several advertising options available.
Website Banner Advertising:
Interact with your audience online with a banner ad placed on the JFMS website.
- 728x90 Leaderboard (pictured) top of page ad position for immediate exposure
- 300x250 Banner Ad (pictured) middle right of the page to engage the most invested users
- Either 300x250 banner ad (pictured), 160x600 skyscraper, or 300x600 expandable skyscraper Lower middle, right of the page
Learn more about digital advertising availability at the JFMS website.
Questions about sponsorship opportunities? Contact us at info@catvets.com.